CapabilitiesEvent Management in HubSpot
Take your event operations to the next level with our Event Management object built directly in HubSpot.
Unify Your Operations
All-in-One Event Management—Inside HubSpot
The Event Management solution empowers marketing, sales, and operations teams to plan, promote, and track events in real time.
Easily link event registrations, attendees, and communications back to contacts, deals, and marketing workflows—ensuring total clarity and efficiency.
Create events with ease!
Core Event Tracking & Management
- Monitor event statuses from draft to active to completed.
- Link event details, registrations, and tickets directly to HubSpot contacts.
- Manage in-person and virtual events with a centralized event dashboard.
- Track seat limits and ticket availability in real time.
- Store and manage event details, descriptions, images, and metadata for SEO.
Events on cruise control
Event Automation & Efficiency
- Automate pre-event, registration, and follow-up communications.
- Set ticket types, pricing tiers, and registration limits dynamically.
- Trigger automated confirmations, reminders, and post-event surveys.
- Streamline event registration and attendee tracking with HubSpot workflows.
- Integrate with HubSpot marketing, CRM, and reporting tools for complete visibility.
Protect event records
User Control & Customization
- Assign event ownership and permissions for team collaboration.
- Create custom event forms to capture attendee-specific data.
- Control event visibility with public, private, and unlisted event options.
- Customize event landing pages and event listing layouts for brand consistency.
Data-Driven & Laser Focused
Powerful Reporting & Insights
Stay ahead with real-time visibility into event performance:
- Track registration numbers, attendance rates, and no-shows.
- Monitor ticket sales and seat availability to optimize event planning.
- Analyze engagement metrics to understand attendee behavior.
- Generate reports on event revenue, conversion rates, and follow-ups.
- Gain insights into event ROI and impact on pipeline growth.
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